In a noisy world, deep listening is a radical act 

At Loup, we believe in the power of feedback from the most important people in the universe: the people you serve. We help organizations build stronger “feedback loops” with the humans that matter most whether they're end users, customers, stakeholders or staff to spark your next big innovation or impact. Here are eight reasons why were so passionate about deep listening and human-centred design.


1. The best insights come from the people we serve

There’s a vast array of data and tools to help us do our jobs better. But it’s easy to neglect a vital source of insight sitting right in front of us: feedback from the people we serve.  They’re the real experts on what’s working and what’s not — and are often an untapped goldmine of insights, ideas, and explanations. 


2. Empathy is the key to impact

Change today means empowering other people to act. Understanding who those people are — and seeing the world from their perspective — is the key to building better experiences, programs, products, and services. 


3. Numbers don’t always tell the whole story

We live in an era of big data and omnipresent metrics. But sometimes flattening everything to “just the numbers” fails to capture the full human impact of our work. Mixing both quantitative and qualitative data — like user stories and impact narratives — can paint a fuller picture.


4. We need a shift in mindset

Too much monitoring, evaluation, research, and reporting has become a rote exercise to keep funders happy, rather than creating deeper value and learning for all. We need to collect data and insights that help real people make better decisions, not just fill another report on a shelf. 

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5. Conversations change lives

We regularly conduct interviews and go on “brain dates” that blow our minds. Great conversations are still one the world’s most powerful experiences — and one of the single best ways to learn anything. 

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6. The best way to tell your story is by telling theirs

Many organizations struggle to tell a crisp, compelling story about what they do. One of the best ways to overcome this is by telling the stories of the people you seek to help. Elevating others’ voices puts a human face on your work, makes complex issues concrete, and helps cut through the blah blah of org-speak. Most importantly, helping others articulate their story serves them as well. 


7. Working open boosts uptake and impact

Our organizations are more effective and make a bigger difference in the world when we’re more open. When we share what we’re learning, we increase our impact, make it easier for others to help, and tap good ideas that come from anywhere. 

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8. Relationships win

Without the ability to systematically listen and respond to the people you’re trying to help, you’re flying blind. We believe the future’s most successful organizations will be those able to use tools like feedback loops, value proposition design, and human-centered approaches to constantly create new value.